Write a one to two (1-2) page paper in which you:

Select any publicly-traded company and go through its 2014, 2015 or 2016 fiscal year annual report and answer the following two questions:


A. List the name of your company. (2 points)

B. Identify and briefly explain the purpose of at least the four main sections of the annual report (20 points)

Hints: For eg, annual reports have different sections. For eg, almost all reports will have a Management Discussion and Analysis section. Another section is Letter to Shareholders. List at least four main sections of the report and briefly explain the purpose of each section also.

Q2. Discuss the key factors that influenced the company’s financial performance during the year. (20 points)

Hints- The annual report should tell you about the factors that influence the company’s financial performance - such as introduction and higher sales of new products, or poor economic conditions in Europe, or expiration of a major drug, and so forth

You can download the annual report for free from http://www.annualreports.com

Examples of publicly-traded companies in US include Pfizer, Merck, Walmart, Target, Microsoft, Oracle, SAP, Wells Fargo, Coca Cola, Pepsico

4 points: Grammar, correct spellings, and clarity (3 points), and Listing of References (1 point); Total possible points = 46 pts.

Your extra-credit assignment must follow these formatting requirements:

- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. Also include references on a separate reference page. The cover page and the reference page are not included in the required assignment page length.

- Email the assignment in Word or PDF format to me by the assigned deadline


In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

  • Option A 
  • Option B 
  • Option C 



Amazon's Mission Statement

Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...

"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Amazon's 2001 Positioning Statement (when it almost exclusively sold books)

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

  • Briefly describe two (2) products (goods or services) offered at a business you are familiar with. Next, identify two (2) major competitors and describe the two (2) products they offer that compete with yours.
  • Describe your unique selling proposition (USP). How is it superior to the two (2) competitors you identified above.

3 weeks left-english class

Directions: Please answer all questions!! Doesn’t have to be a certain length, just answer questions throughout. NO COPY AND PASTE,, IF YOU USE INFORMATION FROM A SITE,, PLEASE CITE THE SOURCE!!


Week 5 Discussion 1:

"Fair Market Accounting" Please respond to the following:

Create an argument for the use of Fair Market Accounting as opposed to historical cost. Provide support for your argument.

Evaluate the effectiveness of the accounting principle guidelines for determining the market value of an asset, indicating improvements to these guidelines. Provide support for your recommendations.

Week 5 Discussion 2:

"Accounting for Derivatives" Please respond to the following:

Assess the risks associated with derivatives instruments, indicating how these risks may be minimized for a publically traded company. Provide support for your rationale.

As an investor, assess the potential financial concerns to be raised when reviewing the financial statements of a publically traded company containing derivative instruments providing a recommendation for how the concerns may be identified and addressed.


Week 6 Discussion 1:

"Accounting Quality" Please respond to the following:

The Sarbanes-Oxley (SOX) Act was created with the intent of improving the quality of accounting, reliability of financial statements to investors, and providing oversight to accounting professionals through the creation of a new federal agency, Public Accounting Company Oversight Board (PACOB). Create an argument supporting whether SOX achieved these goals, and whether financial data reported today is more accurate and reliable than prior to the Act. Provide support for your rationale.

Assess the impact to the Public Accounting Profession with the creation of the PACOB and the inability of the profession to be self-regulated. Indicate your level of support for the federal regulation of the profession. Provide a rationale for your response.


Week 6 Discussion 2:

"Restated Financial Data" Please respond to the following:

Assess the impact to public trust when a publically traded company restates its financial data, indicating how negative impressions may be minimized. Provide support for your rationale.

Evaluate the current trend of companies restating financial statements. Indicate the key drivers of this trend. Predict the trend over the next five years, providing support for your rationale.

Please review attachment of the homework requirements. Must use bloomberg for references 


Topic: Using Consumer Behavior Principles to Develop a Consumer Behavior Exploratory Research Survey (30% of the final grade)


Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete sections one and three based on secondary data collected through outside research.

Section 1: Background

  1. A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here.


Research and discuss its target market:

    • demographics
    • psychographics
    • typical decision-making aspects
    • identify one market segment that you will discuss as a target market

 Section 2: Consumer Influences

Identify and analyze three of the most relevant aspects of consumer influences and their effect on the sale/adoption of the brand/product item. Provide reasoning why you believe the influence is relevant.

Examples of what might be included:

  • Attitude
  • Perception
  • Learning/Memory/Consumer Information Processing
  • Motivation
  • Emotion
  • Personality
  • External Influences:
    • family
    • culture
    • social class
    • reference groups
    • situation
    • any other external influences.

Section 3: Marketing Strategy

Identify current issues that may need consumer behavior research. Outline at least FIVE questions (relating directly to Consumer Behavior internal and or external factors). Explain why each question needs to asked in terms of the Marketing Mix (4 P’s). State the question and then give the reasoning. Be sure to organize by paragraph. For example, a question might be “What are the target markets current perceptions of the brands advertising?”.

Examples of areas where questions regarding internal or external factors can be paired are:

  • advertising
  • consumer decision process (be specific which stage)
  • public relations and publicity
  • sponsorship
  • cross promotion
  • product distribution (specific retailer, shelving, etc.)
  • product placement
  • alternative media
  • pricing
  • sales activities
  • customer service
  • packaging
  • brand name, brand images, brand personality figures or celebrity endorsers 

Section 4: Survey Consumers

Create a 7 to 10-question survey on SurveyMonkey.com.(use the free option) using the questions developed in section 3. Collect survey results from 10-15 consumers that would be a part of the main target segment discussed in section 1.  In this section, tell how you recruited subjects to take the survey.  Did you offer any incentive?  Were there difficulties in doing this?

Section 5: Analyze Finding/Conclusion

Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why.

Submission Requirements

Your final project must be submitted as follows:

  1. PowerPoint presentation format.
  2. No fewer than 20 slides organized by topic (do not use "notes" on the bottom of the slide)
  3. Typed, double-spaced, in 12-point Times New Roman
  4. Prepared using an acceptable college-level style guide such as APA, MLA, or UMUC's Guide to Writing and Research; all of these guides can be found in the virtual UMUC library
  5. Presented in such a way that the reader can clearly understand your logic and conclusions.
  6. Posted in your Assignments folder not later than midnight on the due date for this assignment, according to the syllabus
  7. Use required headings
  8. Citations (end/foot notes) within text is required as well as a bibliography at the end of the paper
  9. Cover page and bibliography are required and included in the slide number.
  10. Keep text analysis in the business tradition of a 3rd person voice (no I, me or my, etc).


Consumer Behavior Final Project Rubic

UMUC 410

Grading Elements

Points Earned

Section 1-A Background (see points within assignment) (10 pts.)


Section 1-B Background (see points within assignment) (10 pts.)


Section 2 Consumer Influences: Identify and analyze three consumer influences. Apply Consumer Behavior concepts and support with outside research. See points within assignment to be covered. (20 pts.)


Section 3 Marketing Strategy:Identify and analyze current issues that may need consumer behavior research. Outline at least FIVE global questions. Support with outside research, apply consumer behavior concepts.   See points within assignment to be covered. (20 pts)


Section 4 Survey Consumers (see points within assignment) (10 pts.)


Section 5 Analyze Findings & Conclusion

(see points within assignment) (15 pts.)


Logistics (slide number, citations, bibliography, organization & layout) (15 pts.)


Total Points (100)



Review the internship activity in Chapter 12, “Industry: Healthcare” (this can be found in the “Read, Study, Practice” section of Chapter 12 in WileyPLUS). After reading this, use references from the activity and independent online research to discuss the following prompts:

Chad from Anniston Orthopedics is looking for help in Business Intelligence (BI) dashboard best practices. Research BI dashboard best practices online and create a post that helps us better understand an important aspect of the role of BI dashboards in business analytics.

[Internship Activity]  

Industry: Healthcare


Dashboards are a popular way to view business data. Because of this, many companies have developed “off-the-shelf” dashboards to allow companies to quickly and easily view their organizational health relative to a few key indicators. The problem is that no two companies are alike, and a dashboard is only helpful if it is showing you what you need to see.

Anniston Orthopaedics recently migrated to a new Practice Management/Electronic Health Records system, and they are now able to collect data in ways they couldn't before. For this activity, you will again work for Chad Prince, the Practice Administrator. Below you will find a letter from Chad that will help out understand how you can help him with his Business Intelligence Dashboard (BI Dashboard).


As you know from previous projects, we at Anniston Orthopaedics have recently implemented Greenway Medical's Electronic Health Records/Practice Management Prime Suite software package. While we are enjoying many of the benefits, we are also struggling under a bit of information overload.

I now have so much information at my fingertips that I am having a tough time figuring out which measures are helpful. Business Intelligence Dashboards (BI Dashboards) can provide so much information in chart, graph, or picture form that is definitely overwhelming. While it may be interesting to look at, if it isn't a good measure of the health of the organization then it is not serving its purpose.

For this project I want you to search the web for "BI Dashboard Best Practices" and learn all you can. Send me a summary of what you have found with the reference web links so I can go learn things myself.

Thanks for your efforts in this endeavor. It's funny...I never thought I would have a problem with too much information!


For Doctor Coopers ONLY


Assignment Instructions


The research paper should be based on a topic discussed in your class (which should have been turned in week 3). The requirements of this paper include a cover sheet (course title and name, paper title, student name and student ID), a table of contents, 3-5 numbered pages of text, and a reference page. The research paper requires at least five references.
***See message I sent you in regards to Topic Selection***