Please check the syllabus for the following essays(I am done with the descriptive essay)


Illustrative Essay


3 pages

 Tuesday22nd FEB

Problem-Solution Essay

Annotated Bibliography



2 pages


Problem- Solution Essay


3 pages


Cause and Effect Essay


3 pages


Pricing and product managers in many large organizations, like the ones in the three case studies for the final project, deal with complex pricing situations. Often, these companies will charge different prices for different sales units or will need to price differently for different but related lines of product. Employing varied price structures allows managers the opportunity to earn more profit than if they had relied on more basic pricing strategies such as single pricing. 

For this discussion, identify and share with classmates the pricing tactics used by the company in your selected case study for the final project. What form of price discrimination does your company use? Comment on whether you believe this is the best pricing structure for the company. What other strategies might managers employ to maximize profit? 

In your reply posts, evaluate how other students are interpreting the pricing situations in their companies/case studies. Share suggestions and/or offer insights that they might not consider.

Note: You may encounter additional companies\case studies within your ECO 500 Case Study CoursePack. However, please disregard them and ONLY focus on the follow:

  • American Airlines
  • Microsoft Corporation
  • Heinz Corporation



Case Study (American Airlines)


American Airlines and its associated companies have been winning accolades such as the 2011 World Airline Awards, for exemplary customer service, and this remains a key mandate for the airline. A stellar mobility strategy is vital for AA to maintain these soaring standards. American Airlines uses a wide variety of mobile devices depending on the needs of the specific work group running on the best available cellular carrier or AmericanAirlines dedicated Wi-Fi network. Mobile applications include Bag Scanning/Aircraft Load and Balance Finalization, Driver Information on Routings, Flight Information for Baggage Carts, and are also used by Fleet Service Clerks responsible for transportation of luggage and freight, Lost or Misrouted Bag Tracking, Cargo Warehouse Freight Location Tracking, Airport Agent Customer Assistance and Dynamic Manning. Prior to implementation of SOTI MobiControl, individual business areas or their service providers wrote custom deployment software and lockdown security as part of the application. This was very expensive and beyond pushing new software to devices, this provided no remote management capability and was generally ineffective for Mobile Device Management. Initially, American looked to MobiControl to fulfill requirements for the Application Management and Remote Control capabilities for remote field troubleshooting, training, and software issues that could be solved remotely. The initial deployment allowed the Development and Help Desks to remotely solve end-user issues (training) and specific software issues that could be not be managed otherwise.


The Solution


 SOTI MobiControl was recommended to American Airlines by Stratix Corporation as a tactical solution to Mobile Device Management for the Airport Services Division. As mobile requirements and product suites have grown, American has subsequently looked at MobileIron, AirWatch and Afaria. American’s Airport Services division initially set up MobiControl in a lab environment at its headquarters. Following some pilot deployments of the applications mentioned above, the Cargo Division saw the success Airport Services was having and took the next step, which was deploying MobiControl in a production data center on a Virtual Machine. These deployments were supported by SOTI over the phone and went very smoothly. In addition to the original requirements, the Cargo division used MobiControl to help gauge and manage Battery usage on the devices. They have also implemented a scripting tool that drives test cases through the remote control feature that greatly aids in testing and debugging in the Development Cycle. Prior to the deployment, American had 500 mobile devices in the field, but today, 4,000 devices are managed by MobiControl, and AA has plans to deploy thousands more



The Result


 American Airlines is very satisfied with MobiControl. Because of the operational nature of an airline, MobiControl’s easy to use management console fits American’s requirements. American has been able to easily implement customized role-based usage of the Management Console for Business Unit SMEs, Developers, Help Desk, Deployment and Administration roles. Additionally, they are starting to implement platforms beyond Windows (Android, Apple) and support consumer grade devices, and looking forward to implementing the Web-based console. Based on saving on individual development, lower hardware costs, help desk function, the ROI across the organization is easily in the tens of millions of dollars. American’s mobile help desk, the Stratix Service Center, estimates 90 to 95 percent of the tickets created can be solved over the phone with MobiConto



The Future


As mobility has grown, American’s organization has grown with it. There is now an Enterprise Mobility Solutions department that looks at Mobile Services Management from a holistic approach. This is from device evaluation, purchase, staging, carrier billing, common software services (VPN, Active Directory) and Mobile Device Management. Up to now, MDM has purely been looked at an operational device level. American is actively planning for a BYOD (Bring Your Own Device) environment is looking to utilize MobiControl to help manage, enforce policy and the security of the AA network. AA currently has the MobiControl deployment server and database positioned in one physical datacenter with clients distributed across every airport that American Airlines or AmericanEagle serves domestically as well as select international locations. Growth plans include installation of additional deployment servers geographically dispersed to provide better business continuity in event of a data center disaster.

Questions for tutor Nightingale 

Strategy implementation and evaluation are important aspects of the strategic management process.  Consider an industry rooted in innovation (such as the cell phone industry) and the top competing companies that use an innovation leadership strategy.  How do you suppose such companies (like Apple and Samsung) manage the implementation of continuous innovation?  Discuss implementation barriers that companies considered to be leaders of innovation face (or have faced).  Provide some evidence to support your arguments. 


Strategy Implementation & Evaluation

Current Event Blog 4 

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent. 

This final blog entry will be related to your case assignment in that it will deal with Comcast.  For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network.  The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner.  As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires.  The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.  

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming.  What should large cable companies like Comcast be doing now so as not to go the way of Kodak?    

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).  

SLP Assignment Expectations

Your SLP assignment should be a minimum of 4-5 pages in length.

Strategy Implementation & Evaluation

Case Assignment

Please note that this assignment is unique in that your written communication skills will be assessed.  This assignment also includes a specialized rubric focused specifically on written communication.  

After reviewing the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan.  Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase. 

In responding to this assignment you should continue your review of the information available on Dish.  Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments.  Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies?   And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish?  How does measurement of implementation processes help assure success?  How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis.  Your essay should include an introduction, and well developed arguments in support of your position.  You should wrap up your essay with a conclusion. 

Assignment Expectations

Your case assignment should be a minimum of 5 pages in length.

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Movers and Packers in Bangalore


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