kim woods
ssz931230Proposals
Requirements of a proposal
An extended piece of persuasive writing.
Solicited or unsolicited.
Answering a need, written for results.
Using the facts.
Following the RFP.
Financial evidence.
To the point.
Audience
What do they need?
What do they know?
What are their requirements?
What are their hidden requirements?
What do you want them to do?
Structure
Main point up front.
Presentation of idea.
Implementation plan.
Budget.
Call to action.
Presenting the facts
Approach 1
Liberty Healthcare is known for our extraordinary clinical management system, and our brilliant ability to staff programs with high quality clinicians, expert at providing top-notch care while managing costs.
Approach 2
Liberty Healthcare has successfully managed on-site primary care programs for 26 years. Our approach emphasizes partnership: we put our resources at the service of your goals. The primary care program is a turnkey system: we handle staffing, management and clinical protocols.
Evidence
Financial figures
Endorsements from qualified, disinterested sources
Specific goals
Implementation Plan
Specific
Professional
“We have things under control”
No fluff
Anticipate issues
Careful with jargon
Clarity essential
Call to Action
What do you want them to do?
Take them to the next action step.
Provide an easy pathway to action.
Respectful.
Strike while you have their attention.
Don’t overstep.