EXPERT_JULIA only
shelbytnTable of Contents
2. Macro-environment Analysis – PESTEL Analysis 4
3. Competitive Forces - Porter’s five forces Framework 6
3.1 Extent of rivalry between competitors 6
3.2 Bargaining power of buyers 6
3.3 Bargaining power of suppliers 7
5.2 Sustainable competitive advantage 9
1. Introduction
The purpose of this report is to evaluate the strategic position of Myer departmental store using different analysis such as PESTEL to examine the macro-environment, Porter’s five forces to define the attractiveness of the industries and lastly, to find out Myer’s business ability for successful survival in the market over time.
1.1 About Myer
0. Macro-environment Analysis – PESTEL Analysis
2.1 Political Factors
2.2 Economic Factors
2.3 Social Factors
2.4 Technological Factors
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0. Competitive Forces - Porter’s five forces Framework
3.1 Extent of rivalry between competitors
3.2 Bargaining power of buyers
3.3 Bargaining power of suppliers
3.4 Threat of new entrants
3.5 Treat of substitutes
0. SWOT Analysis
Strengths |
Weaknesses |
· |
· |
Opportunities |
Threats |
· |
· |
5. Strategic Capabilities
5.1 Strategic Priorities
5.2 VRIO Framework
0. Conclusion