Marketing and Sales Assignment 2
HunttizzleAssignment 2
For this assessment, return to the REI case study. Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P's (product, price, place, and promotion).
Based on your research, write an analysis that addresses the following:
· Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategies.
· Assess how each company's integrated marketing strategy might affect its economic success.
Additional Requirements
· Written communication: Written communication is free of errors that detract from the overall message.
· Font and font size: Times New Roman, 12 point.
· Pages: No set page requirement, just include detailed information.
Assignment 2
For this assessment, return to the REI case study. Choose a product category offered by REI and research
the REI product line for this product. Select an REI competitor and research its product line for the same
category. Focu
s on how each company approaches its marketing matrix according to the 4 P's (product,
price, place, and promotion).
Based on your research, write an analysis that addresses the following:
·
Compare the integrated marketing strategies of REI with those of th
e competitor company for the
product category you chose. Compare the product (features and benefits), the place (distribution)
of products, the pricing, and the promotion strategies.
·
Assess how each company's integrated marketing strategy might affect its
economic success.
Additional Requirements
·
Written
communication:
Written communication is free of errors that detract from the overall
message.
·
APA
formatting:
Resources and citations are formatted according to current APA style and
formatting.
Include any in
-
text citation
.
·
Font
and
font
size:
Times New Roman, 12 point.
·
Pages:
No set page requirement, just include
detailed
information
.
Assignment 2
For this assessment, return to the REI case study. Choose a product category offered by REI and research
the REI product line for this product. Select an REI competitor and research its product line for the same
category. Focus on how each company approaches its marketing matrix according to the 4 P's (product,
price, place, and promotion).
Based on your research, write an analysis that addresses the following:
Compare the integrated marketing strategies of REI with those of the competitor company for the
product category you chose. Compare the product (features and benefits), the place (distribution)
of products, the pricing, and the promotion strategies.
Assess how each company's integrated marketing strategy might affect its economic success.
Additional Requirements
Written communication: Written communication is free of errors that detract from the overall
message.
APA formatting: Resources and citations are formatted according to current APA style and
formatting. Include any in-text citation.
Font and font size: Times New Roman, 12 point.
Pages: No set page requirement, just include detailed information.