Running Head: PRELIMINARY CAPSTONE PROSPECTUS
PRELIMINARY CAPSTONE PROSPECTUS 4
Preliminary Capstone Prospectus
Target Organization
The proposed project will focus on Apple Inc. because of its continuous development of high-end products that has remained atop of other computer industry’s companies. Apple Inc. has been identified as one of the companies that have remained well managed with the great business model. To understand the business model that has helped the company to remain at the top of its industry, the project will analyze its business operations, modeling statistics, and analyses of various scenarios to provide a clear description of the contributors to its success.
Brief Project Description
The proposed project will analyze Apple inc.’s marketing strategy to understand the model of marketing that have been instrumental in catapulting it towards continuous growth. Additionally, the project will aim at analyzing the visionary leadership model that the founder of the company has continually used to enable the company to be on the path to success. Analysis of leadership model is essential in understanding the importance of leadership in helping a company to be successful in the ever-changing computer and technology industry. Various factors work together in helping a company to be successful and in ensuring that it says competitive within its industry. By carrying out statistical analysis of the various projects that the company has been involved in for success, the project will be important in highlighting and providing other companies with global leadership techniques that may help in ensuring that companies remain competitive.
Apple Inc. has leveraged technology and other companies towards helping them achieve their growth and success. In this perspective, understanding the role of technology in Apple’s success will be an important milestone for this project. Changes in the marketing strategies will be essential in understanding how companies have access to the market and their choice of different marketing strategies and techniques. Companies do not operate without facing challenges in their operations. In this context, analysis of Apple Inc. will help understand how the company has dealt with various challenges since its inception in 1976. Ethical business challenges and actions also help a company to remain relevant within its industry.
Access and Data Availability
Apple Inc. provides information to analysts and researchers on its website http://apple.com. The website will be the main source of data for the project. The available data will be used for analysis of the past and present news and statistical data that has helped it to succeed (Apple Inc.). Further, Forbes’ website, http://www.forbes.com/companies/apple/, which focus on Apple Inc. will provide analyzed information that will help in the analysis (Forbes, 2016).
References
Apple Inc. (n.d.). Investor Relations. Retrieved June 10, 2016, from Apple : http://investor.apple.com/financials.cfm
Forbes. (2016, May). Forbes: The World's Biggest Public Companies . Retrieved June 10, 2016, from Forbes : http://www.forbes.com/companies/apple/