BUSINESS RESEARCH METHODS
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Initial Business Research Proposal – Outline and Grading Rubic
The intent of the project is to establish an initial research question and research plan for the topic of your Business Management
Project class. Developing a strong research question and designing a solid plan for completing that research, will significantly
increase your opportunity to create a and perform an effective capstone project. Your initial business research proposal should
include, but is not limited to, the following sections:
Title Page
Executive Summary
Table of Contents
Background Information
Organization Situational Analysis
Past
Current The Research Question
Why this question?
The management dilemma
Various aspects of the question
Value Research Proposal
Initial Design
Data Collection Design
Sampling Design
Data Analysis Design Hypothesis
Limitations of Plan / Roadblocks
Risk of Plan
Alternatives
Conclusion
W eak Below Average Average Above Average Strong Points
Title page and Table of Contents - 5pts. 0-1 2 3 4 5
Executive summary 10pts. 0-5 6 7 8 9-10
Background Information - 10 pts. 0-5 6 7 8 9-10
Situational Analysis - 15 pts. 0-7 8-9 10-11 12-13 14-15
Research Question - 30 pts. 0-17 18-20 21-23 24-26 27-30
Initial Design - 30pts. 0-17 18-20 21-23 24-26 27-30
Data Collection Design - 15 pts. 0-7 8-9 10-11 12-13 14-15
Sampling Design - 15 pts. 0-7 8-9 10-11 12-13 14-15
Data Analysis Design - 15 pts. 0-7 8-9 10-11 12-13 14-15
Hypothesis - 10 pts. 0-5 6 7 8 9-10
Limitations of Plan - 15 pts. 0-7 8-9 10-11 12-13 14-15
Risk Assessment - 10 pts. 0-5 6 7 8 9-10
Alternatives - 10 pts. 0-5 6 7 8 9-10
Overall appearance, conciseness, completeness - 10 pts. 0-5 6 7 8 9-10
Out of
200pts. 0
% Grade 0.00%
The Management Dilema
& The Research Question
Critical Thinking and Logic
Assessment
Professional Set-up
Initial Research Proposal Grading Rubic
Reseach Proposal