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alexsupernbThe Rise of MP3s and Digital Downloading
COMM 100
Section 001
Music, the most wonderful matter, creates by human beings. However, it spent an extremely long time to become the music-form we listen today. The recording technology also experienced a huge development. In the early 20th century, the Tin Pan Alley era, is first time that people sold their music. In the Tin Pan Alley era, music was sold as the sheet music, which means people use paper to record their music. During the post-war Era, the recording technology developed, and it could record music with the tape. After several hundreds of years and through the development of the technology, people can get music they liked from the Internet or buy the CDs from the retail stores. With rapidly spread speed for MP3, Digital downloading becomes a significant role for music, because people can get music from it easily and quickly. However, every coin has two sides, which means digital downloading brings the convenient to people, but it also hurts the benefits for the musical artists. As well, it also becomes the mainstream that is replacing the original hard copy of the music, CD, day after day.
In the modern society, people loved music very much, because it is the easy way to delivered and expressed the emotions for people. Music swings everywhere in the modern society. For example, people listen to the music during their driving, exercising and walking time; people usually like to listen music during eating in the restaurant. Therefore, music becomes an essential part in people’s lives, and people likely to spent more and more money on pursing Mp3 and other kind of music players. As a result, it also causes the rise of the purchasing of the music. Through the development of the technology, digital downloading is negatively affecting the original CD retail stores. ITunes is also one of the largest music online-retailers in the United State. Many people liked to purchase the music from the ITunes, but still some people prefer to buy a hard copy.
The difference between the digital music and the CD are people can use the machine to make their own CD that includes all the music they like if they purchased online. However, when people buy the CD, the music had already selected by the company; which mean when people listen to the CD, they have to listen to the whole list of the music that also includes the music they do not like. In my perception, I prefer to buy the music online, because it is convenient, as well it is also the mainstream in the modern world. I also believe the digital downloading will totally replace the original CD in the future. Anyways, people tend to download music rather than buying music CDs, and this phenomenon is increasing day by day.
Now, I am going to use some group research and charts from Internet to show the tendency and thought when people buy music.
Chart 1: Group Survey
The following charts are the profiles of the people who help me to do the survey.
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Name: Nemo |
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Gender: Male
Age: 21
Nationality: American Born Chinese
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Last time purchase music: ITunes |
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Cell phone model: - Samsung Note 2 |
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Name: Robin |
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Gender: Male
Age: 18
Nationality: Korean
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Last time purchase music: ITunes |
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Cell phone Model: -Iphone5S |
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Name: Andy |
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Gender: Male
Age: 22
Nationality: Chinese |
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Last time purchase music: ITunes |
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Cell phone Model: -Iphone5 |
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Name: Sherry |
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Gender: Female
Age: 20
Nationality: Korean |
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Last time purchase music: CD (Because of the signature) |
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Cell phone Model: -IPhone 4s |
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Name: Amnie |
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Gender: Female
Age: 25
Nationality: Indian
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Last time purchase music: ITunes |
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Cell phone Model: -Samsung 4s |
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Name: Ava Qu |
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Gender: Female
Age: 16
Nationality: Thai
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Last time purchase music: ITunes |
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Cell phone Model: -Iphone4 |
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Chart Conclusion and Analysis
During the group survey, I asked some questions about the way they used to download the music, and the thoughts when they download and purchase the music. As a result, I make the above chart, which is the result based on this survey. The people I found are usually young people, and their ages are between sixteen years old to twenty-two years old. They can represent the young people. The result can show us that they usually get the music with the digital methods; however, for them, they prefer used the illegal download, which means that they liked to download the free music. Meanwhile, all of them tell to me, they prefer to use digital downloading, because it is convenient. If the hard copy is meaning, such as have signature or the limited version, they will probably purchase on it.
Chart 2: History data for Physical Music VS Digital Music
This chart is the real data that made from International Federation of the Phonographic Industry. This graph shows the phenomena about the tendency between physical music and digital music. From the above chart, we can easily get the conclusion that the sale of physical music became less and less after 2002, and the sales of digital music became more and more, which means that the digital music are replacing the physical music through the development of the technology steps by steps.
Chart 3: The modern mainstream versus download
The above charts are about the modern mainstream versus download. From the streaming versus downloads chart, we can see downloads music are more popular in the developed countries, such as UK, US, Germany, and Canada, which means the digital downloading connect tightly with the technology. Therefore, we can get the conclusion that the digital downloading is the direction for the download. Meanwhile, in some developed countries digital recording has already became the mainstream, which can be proved from the above right chart that created by American government. Digital recordings will totally replace the physical recording, because of the development of the technology.
Chart 4: The prediction for the digital downloading
This chart shows the fact before and the prediction for the future about the physical sells and digital downloading. This chart shows that the revenue from DVD is decreasing, and the revenue from VOD is increasing. Therefore, we can get the conclusion that people prefer to use the digital recoding, such as ITunes and watched movies online, because they have more choices and convenient. The chart also can tell physical recording is the mainstream before 2007; however after 2007, the digital downloading was replacing the physical recording step by step, because of the development of the technology. As a result, we can get the conclusion that digital recording will totally replace the physical recording after 2015.
The rise of MP3 and digital technology increase the speed of replacing the physical recording. However, when the digital recording becomes the mainstream, it also means the musical artists will get hurt, because of the illegal downloads. Illegal download is a common phenomenon, because the technology makes it easy to replicate and share Internet files; which means that it will depreciate the value of music. Therefore, it means the profit that musical artists can make from the music will decrease. However, some musical artists think Internet is a good thing, because it can make people know them more and more quickly, which mean they can attract more customers to buy their music. Therefore, Internet is not only hurt their benefits, but also helps them to gain more profits.
After the research, I also went to the retail stores. I talked with a customer service representative about what the buying patterns are in their store. They said the physical recording decreases so quick, which are so obvious on the physical recording music. However, for the games get less affects, because lots of people prefer to purchase on the second hand games, which means they have to use the physical recording.
All in all, through the development of the technology, digital recording replaces the physical recording is the direction for developing. As well, the MP3 and digital downloading are becoming the mainstream day after day.
Group Research (Purchasing on Music )
Males Tapes CD Digital Legal Download Illegal Download 0.0 1.0 3.0 6.0 Females Tapes CD Digital Legal Download Illegal Download 1.0 2.0 4.0 5.0