Written Assignment 6: Activation Plan



Written Assignment 6 requires students to use the skills gained in Module/Week 6 to create an activation plan for a sport or entertainment organization.

  • Specifically, in approximately 1000 words, please select a sponsor and describe a list of ten activities to activate a product for the sponsor you selected. 
  • The opening paragraph should introduce the topic and share the established research on which the concepts of the assignment are based.
  • Define what an activation plan is
  • Why it is important
  • What do the experts recommend the content to be
  • Use chapter nine for the steps of an activation plan.
  • How will you execute the plan?
  • Why is leveraging important?
  • Which types of leveraging might you use?
  • How will you fulfill the agreement?
  • Each assignment should have:
    • An opening paragraph introducing the topic to be discussed.
    • Supporting paragraphs with citations from academic research.
  • Consider grouping like-items together in paragraphs and support the paragraph with academic information from research.
  • Closing paragraph which ties back into the opening and summarizes the assignment.
  • Support ideas for the plan with academic research from the Liberty library especially journals. Review document on Academic Research by following this path:
    • Course Content > Professor Powell Specific Course Information > Gathering Information
  • Review the rubric for the assignment before beginning the writing so you have clear guidelines for the expectations.
    • Course Content > Assignment Instructions > Written Assignments
  • Write in APA format for citations, references, and title page.
    • Course Content > Professor Powell Specific Course Information > various documents
  • Looking for quality graduate-level writing with strong sentences and strong paragraphs.
  • These assignments are best supported with around three references.
  • Please make sure to write in paragraph format, do not number or bullet the items presented.

Submit Written Assignment 6: Activation Plan by 11:59 p.m. (ET) on Sunday.

    • 2 years ago
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