Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

Question 1 5 / 5 points

Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

Question options:


Cause-related marketing


Not-for-profit marketing alliances


Licensing


Direct investment

Question 2 5 / 5 points

Research on community arts organizations has indicated that Porter's strategies of ________ are utilized.

Question options:


cost leadership, innovation, and focus


differentiation and focus


innovation and focus


cost leadership, differentiation, and focus

Question 3 5 / 5 points

The not-for-profit marketing alliance is an extension of:

Question options:


mergers and acquisitions.


divestment.


cause-related marketing.


licensing.

Question 4 5 / 5 points

Which of these is NOT a characteristic of entrepreneurial ventures?

Question options:


Little impact on industry


Innovative practices


Pursue opportunities


Have growth and profitability as main goals

Question 5 5 / 5 points

Charles Hanson just opened Chuck's Bikes and Trikes, a motorcycle repair facility. Charles has 25 employees even though the repair facility is located in a small rural town. Chuck's Bikes and Trikes is an example of:

Question options:


an entrepreneurial venture.


a small business.


an innovative business.


All of the answer choices are correct.

Question 6 5 / 5 points

Small businesses are independent businesses that have fewer than ________ employees.

Question options:


100


200


300


500

Question 7 5 / 5 points

An example of a cause-related NFP is:

Question options:


Camp Fire.


the University of Minnesota.


Save the Whales.


Bill and Melinda Gates Foundation.

Question 8 5 / 5 points

A strategic advantage of entrepreneurial ventures/small businesses over large businesses is:

Question options:


economics of scale.


flexibility.


marketing options.


distribution.

Question 9 5 / 5 points

An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as:

Question options:


a not-for-profit marketing alliance.


cause-related marketing.


effect-related marketing.


licensing.

Question 10 5 / 5 points

To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.

Question options:


revenues


goals


objectives (moderate)


goals and objectives

Question 11 5 / 5 points

Small businesses and entrepreneurial ventures are the driving force of change in the process of:

Question options:


market positioning.


strategic positioning.


creative destruction.


competitor interrelationships.

Question 12 5 / 5 points

According to the Global Entrepreneurship Monitor (GEM) 2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.

Question options:


25


36


400


250

Question 13 5 / 5 points

All of the following are part of the strategic management process for small businesses except:

Question options:


strategy analysis.


strategy formation.


strategy evaluation.


strategy implementation.

Question 14 5 / 5 points

Small businesses account for ________ percent of the private sector output.

Question options:


10


20


25


50

Question 15 5 / 5 points

The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because small businesses and entrepreneurial ventures have:

Question options:


inexperienced managers.


limited resources.


smaller organizational objectives.


low growth potential.

Question 16 5 / 5 points

A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called:

Question options:


a small business.


an entrepreneurial venture.


strategically positioned.


a cash cow.

Question 17 5 / 5 points

Both public sector and not-for-profit organizations must develop a ________ to ensure their continued existence.

Question options:


competitive advantage


strong management pool


lobbying group


link with companies

Question 18 5 / 5 points

Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called:

Question options:


destructive creativity.


innovation.


creative destruction.


applied creativity.

Question 19 5 / 5 points

A strategic partnership between a not-for-profit organization and a corporate partner is referred to as:

Question options:


licensing.


strategic piggybacking.


a not-for-profit marketing alliance.


cause-related marketing.

Question 20 5 / 5 points

All of the following organizations are examples of social service NFPs except:

Question options:


Junior League.


American Red Cross.


Mothers Against Drunk Drivers.


Academy of Management.



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    Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

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