What is a Brand?

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What Is a Brand? - Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

Question One

  • Tell us your favorite brand. Give a full description of this brand and why it is your favorite. 

Question Two

  • Describe your favorite brand’s promise.  Remember that a brand promise not the same as slogan or tagline.  What elements of the brand convey this message to you.

Question Three

  • Name and describe three brand touchpoints. Explain why these are important to support the brand.
    • 5 years ago
    • 8
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