week 7

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Instructions

In this assignment, you will plan to conduct an audit of a sales organization   and hold a sales meeting to discuss your findings. Prepare one document that     includes your 500-word business memo and the 500-word script of what you will     say at the sales meeting. Read the situations carefully so you know what to     include in each part.


You  have been selected as the new sales manager of Rapid Digital, a firm     founded 20  years ago to provide digital repair services and equipment to other    businesses.  You are replacing the long-time sales manager (who retired) to     bring fresh  thinking to the sales organization and its 30 salespeople. The    vice  president of  marketing has asked you to audit the sales organization and    prepare a business  memo of at least 500 words that describes, in detail, how    you will conduct the  audit. Be sure to explain the role of sales volume, cost,    and profitability in  your audit. How do these three evaluate the   effectiveness   of the sales  organization? Also, be sure to discuss the   concept  of  benchmarking  and how it  will be used in your audit to determine   the   effectiveness of the  salesforce.


Your  audit of the sales organization raises questions in your mind about the   accuracy  of the expense information submitted by salespeople and whether some    reps may be  stretching ethical boundaries to make sales. You decide to call a    sales meeting  to address your concerns. What will you say? Write a script of    at  least 500  words that explains the importance of submitting accurate    expense  reports and  following ethical guidelines. Include some examples of    ethical  lapses.


You  should not use a title page but should include references for any     sources you  use, including the course textbook. Please include at least two     scholarly  sources, including your textbook.

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      rapiddigitalfirmmemo.doc