week 2 mkt/571

profilejygause72!

Assignment Content

  1. Purpose of Assignment 
    To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.


    Assignment Steps 
    To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. 


    Create the research section of your marketing plan in minimum of 700 words.


    Include at least 3 elements of the Research List of Topics (see list below):
    • Research List of Topics:
    • Primary Research
    • Secondary Research
    • Consumer Analysis
    • Customer Profile
    • Continuous Consumer Monitoring & Research
    • Environmental Scanning
    • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
    • Current Opportunities
    • Potential Future Opportunities
    • 4 years ago
    • 10
    Answer(1)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      Wk2UnderstandingTargetMarkets.docx