UNIT VI DQ MBA 6601

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Unit VI Discussion Board Question

  • The unit lesson explains five international marketing  philosophies. Which orientation mostly applies to Maytag's washers and  dryers? Explain why.  What are the international implications for Maytag  in respect to how they should market in other countries?
  • For your own firm, what is (or might be) the optimum marketing philosophy and why?
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    • 3 years ago
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