Unit 3 DB

profilegayabu

 300 word DB



Now it is time to elaborate on the rest of the marketing plan for  the new product. Be specific. Make sure that all of the pieces of your  plan are consistent with each other and are designed to meet the needs  and wants of your target customers. 

Primary Task Response: Within the Discussion Board  area, write 300 to 400  words that respond to the following questions with  your thoughts, ideas, and comments. This will be the foundation for  future discussions by your classmates. Be substantive and clear, and use  examples to reinforce your ideas.

The board members were very impressed with your presentation and how  you are moving through the product development process. Michelle is  ready now to start looking at the promotional part of the plan. She has  been reading technical publications that laud the advantages of  high-tech or digital promotional tools (i.e., Internet, social media,  blogs, etc.) over traditional approaches (i.e., TV, radio, newspapers,  and magazines) to reach potential customers. You catch up with her in  her office before she leaves on a business trip. 

'Michelle, I want to speak to you about the e-mail you sent regarding  the promotional tools we should consider for the new product,' you say.  
"I have a few minutes before I have to leave,' she says. "Go ahead."
"Well, I agree that digital media is the trend, but I think  traditional advertising and promotion should still have a place in the  plans," you say. "I know you don’t have time now, but I would like to  talk about the advantages and disadvantages of each type of promotional  tool as they relate to the target segment and branding strategy. When  can we get together and talk about this?"
"I really do want to talk about this," she says. "I need to know what  type of media you think would be best for MM's new product. Can send me  an e-mail with your thoughts on the subject and I'll read it on the  plane? We can get together when I get back to finalize the choices."
"Thanks, Michelle. I will do that," you say. 

R

    • Posted: 6 days ago
    • Due: 
    • Budget: $10
    Answers 1

    Purchase the answer to view it

    blurred-text
    • Provided 2 ratings

      Marketing

      Within the Discussion Board area, write 750–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your …

    • Provided 2 ratings

      Marketing

      750–1,000 words + 2 responses (100 words)

      Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are …

    • APA IN TEXT CITATION, -20% OV, 400 TO 600 WORDS

      Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are …

    • Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent with each other and are designed to meet …

    • Provided ratings

      750-1000 words

      The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the …

    • Provided ratings

      Discuss

      I will need 750-1,000 words

      The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at …

    • Provided ratings

      unit 4 db

      Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent with each other and are designed to meet …

    • Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent with each other and are designed to meet …

    • Primary Discussion Response is due by Friday 3/9/18 (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

      Now it is time to elaborate on the rest of the marketing plan …

    • The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of …