TQM planning

Your consulting company is being considered for a subcontract to manage a project because of your firm’s excellent human resource and quality management skills. However, you find that you must first convince the contracting company that your company is more capable in applying Total Quality Management (TQM) than the competition. Recommend a plan that centers on total quality management (TQM) that highlights your firm’s experience with TQM and project management.  Why would this firm prefer TQM over the other quality management approaches?  How does TQM apply to project management?