Strategic Planning/ Business Policy Individual Exercises

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1.SWOT analysis is a technique to analyze the internal and external environments of a firm. What are its advantages and disadvantages?

6.What are the advantages and disadvantages of conducting a financial ratio analysis of a firm?

7.Summarize the concept of the balanced scorecard. What are its main advantages?

2. What are the important relationships among Caterpillar’s value-chain activities? What are the important interdependencies? For each activity, identify the relationships and interdependencies.

Inbound logistics, Operations, Outbound logistics, Marketing and sales, Service, Procurement, Technology development, Human resource management and General administration

Pfizer, a leading health care firm with $52 billion in revenues, is often rated as one of Fortune’s “Most Admired Firms.” It is also considered an excellent place to work and has generated high return to shareholders. Clearly, Pfizer values its human capital. Using the Internet and/or library resources, identify some of the actions/strategies Pfizer has taken to attract, develop, and retain human capital. What are their implications? (Fill in the table at bottom of the page.)

  

Activity                         Actions/Strategies                       Implications

 

Attracting human capital

 

Developing human capital

 

Retaining human capital

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