Sports Sales & Sponsorships - needs to be done tonight before midnightiamprimetime
1. Why does sport have such great potential to create lovemarks rather than just trademarks?
2. What is the essential element for this to happen?
3. Provide an example of a lovemark (besides the one in your textbook) and provide facts or information (sources) to prove your opinion is correct.
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Module 3 – Activity
1. Provide a 2-3 sentence summary of relationship marketing as it is applied to each of the Four P’s (2-3 sentences per P). In other words, how might a marketer focus …2 years ago