sales strategies

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The role of culture in international selling is extremely important; for this assignment you will be selling in China.  Please answer the following questions: 

1 What are the implications of Guanxi networks for selling in China?

2 An important Chinese cultural issue is the avoidance of loss of face. Discuss its implications for selling in China.

3 Explain the concept of self-reference criteria and its implications for selling in China.

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