reputation management

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 please write your case study (i.e., summary) focusing on reputation management or issues management.  this assignment required 1,000 words minimum, and it's due on Feb 25 at 10 AM.


Look for a company that needs its reputation restored because of performance or behavior or the loss of its intrinsic identity. (NOT a company that is experiencing a reputation crisis!) Then apply the principles and processes outlined in the reputation chapter --- to rebuild the reputation.  


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