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In this video, the highlight is on rhetoric, which is all about the art of persuasion. While it is closely linked to logic and reason, it uses appeal to emotion and focuses on "getting an audience to agree with and act on what we have persuaded them to consider" (Pearson Learning Solutions, 2014).

There are 3 goals for rhetoric:

  • To teach
  • To move
  • To delight (Pearson Learning Solutions, 2014).

We see and hear rhetoric used around us on a daily basis in politics, advertising, etc., to persuade us to believe various ideas.

Class, provide an example of rhetoric that you have run across in the last week. Why is it so important for critical thinkers to be able to recognize rhetoric?

Reference:

Pearson Learning Solutions. (2014). Analyzing and constructing arguments. Retrieved from https://media.pearsoncmg.com/pls/us/phoenix/1323066411/chapter_8.html

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