proposal

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* Writing requirements:

Please prepare a research proposal of around 1,000 words. Special formatting is not required. Your proposal would generally contain: 

• A clear, well-motivated and viable research question

• A brief review of the literature, covering the theoretical basis for your research, the current state of knowledge in the field, and details of what your research will add 

• The research methods you propose to use 

• You may also want to explain the reasons for your own interest in the subject, and any previous work you have done in the area The word limit includes footnotes, appendices, figures, tables, etc, but does not include references.


* Major:

Digital Media and Society


* Research orientation:

The interaction process between media products and society


* Research question:

How do media products promote social development in the context of disaster? What social functions do they depend on?


* Research background:

( You need to summarize it )

In January 2020, an outbreak of COVID-19 broke out in Wuhan, Hubei Province, rapidly spreading around the world. On 30 January 2020, WHO declared the COVID-19 epidemic as a public health emergency of international concern (PHEIC). Faced with the ravage of the virus, many mass media products have been made and spread, to some extent, to alleviate the pain caused by the disaster and guide the society to return to normal psychology. For example, songs produced during the coVID-19 epidemic, from professional singers to folk musicians, and even from students, teachers, policemen and other professions, have been used to record the coVID-19 epidemic. These songs have captured a large audience, and their communication effect reflects the tremendous tension between media products represented by anti-epidemic songs and the social interaction in the context of COVID-19 epidemic.

Medium Products is a kind of spiritual Products, which refers to the Products and services produced by media according to the market demand to meet the needs of consumers. During the disaster, the public is immersed in panic and anxiety, and the audience needs a spiritual product that can appease their anxiety. Therefore, if the media product is a popular cultural form for the public, it is possible to meet the spiritual needs of the public.

Moreover, the advent of the era of new media, traditional media, not only update the mass media provides a multivariate publishing platform, the content provider for the receiver to broaden access to, and, more importantly, the spread of the new media rich information, which means that the media space were fully extended product performance. Most of the works are rich in audio-visual content. Based on the creation and adaptation of songs, digital audio-visual products are produced and transmitted to the Internet, so as to maximize the communication effect.

This makes us think more about how media products promote the normal development of society in the context of disaster. In this process, what social functions do media products play?


* Research methods:

( These research methods must be mentioned )

Text analysis, Statistical analysis and Literature study


* Deadline:

Nov. 19st

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