Promotions Management



Go to the website for the TOP 50 Marketing Agencies (Links to an external site.). Visit the websites of three advertising agencies, specifically looking into their creative work.

  1. Find an advertisement that has been developed for a particular customer segment.  Include the link to that ad in your post.
  2. Describe the advertisement and discuss several ways in which you think it and/or its promotional message was designed for a particular customer segment.
  3. In 10 words or less, tell me the one clear message that you think the advertisement is trying to communicate.
  4. You have been hired by the advertising agency to develop an additional advertisement to go with the initial one. Your advertisement should communicate the same message to the same customer segment as the initial advertisement.  Describe your idea for an advertisement and why you think it would fit with the other advertisement.
    • a month ago
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