Project 2


2 pages, APA format, references includes, citation includes (AT Least 3 Sources).

COMPANY:  Dalton's manufacturing company

         Imagine that you recently began working in a department that supports your company’s strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer’s perspective to inform future marketing directions for the company. He has asked you to write a detailed memo that identifies the three top trends in the industry. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends. (The position paper will be your assignment for project 3.) He is hoping to use your research to prepare your department to launch a new strategic plan. In which you identify three trends in your industry and discuss each one briefly. You are to provide citations for at least THREE SOURCES. These sources should be a mix of journal articles. Be sure to cite any words or ideas from your sources in correct APA format, and include a properly formatted list of references.

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