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Develop a public relations plan. Make sure to read the chapter on Program Planning before doing this assignment. Develop an 8 step plan (situation, objectives, audience, strategy, tactics, calendar, budget, and evaluation)  for an organization of your own invention (not an already existing one). Your plan also needs to include:

  • a flyer
  • a media release letter
  • a thorough list of journalists/bloggers whom you would send your work to include targeted Internet media and social media bloggers.
  • a power point presentation of your Program Plan

Thus, there are 4 parts to the final project that need to be submitted. Actually, you can include the 8-step plan in the power point, create a promotional flyer for your business concept, prepare a properly formatted press release, and include a target list of bloggers/social media.

  • 5 days ago
  • 25
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  • attachment
    Prorammplanning.edited.docx
  • attachment
    Publicrelationplanppt.pptx
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