Product Strategy, Distribution, Social Media Marketing



Discussion: Product Strategy, Distribution, Social Media Marketing (Module 7: Week 7)

Available Topics

Setting product strategy

Introducing new products

Designing and managing distribution channels

Defending the practice of social media marketing


  • Title your post according to your selected      topic. Have a title page, and attach a Microsoft Word document with your      post, in addition to posting directly into the discussion.
  • In at least 600 words, discuss      your topic by addressing the following items:
    • Explain the concept of the       marketing management topic selected for your paper (Your textbook is a       good source for this section).
    • Examine at least 1 practical application/example       for your topic. This must involve the mention of a specific industry or       organization, explained in sufficient detail.
    • Formulate a question for classmates       about your topic that your classmates will respond to.
    • Have a separate heading for each       of these 3 sections. Use the headings as highlighted above in bold.
    • Use two scholarly sources in       addition to the course textbook.

    Use current APA format. 

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