Pricing

profileSandy Gava

What are some of the differences between demand influences and supply influences on our pricing decisions? After reviewing this week’s resources and your research, consider the challenges marketers face as they seek to balance supply and demand.  Increased prices typically result in lower demand and vice versa.  However, this is not always the case.  Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.

Must be in APA format with a minimum of 250 words. Please make sure to include apt page numbers in In-text References


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