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Written Assignment #5: Walgreens 

 


Modes  of entry into an international market are the channels which  organizations employ to gain entry to a new international market. 

Within  our Thompson (2020) text, read Chapter 7 Assurance of Learning Exercise  #2 related to Walgreens’ mode(s) international market entry and respond  to the following questions:


  • What was Walgreens’ entry strategy designed to achieve?
  • Why would this make sense for a company like Walgreens?
  • Provide  two recommendations on what Walgreens might do differently going  forward with their entry strategy? Make sure you support your  recommendations?
  • Incorporate our coursework (Thompson text and other material) from this week into your above responses.


  

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