Ashford 3: - Week 2 - Discussion 1

 

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

 

     

Puffery   and Deception

 A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact.


  • Think of some contemporary examples of each and explain      why they are or are not measurable statements of fact.
  • When you notice deceptive advertising or puffery, how      does your sense of personal ethical perspectives and values affect the way      you make decisions about those advertised goods and services?
  • How does the ethical program of a particular group to      which you currently belong, or previously belonged, treat the topic of      misrepresentation or exaggeration of company goods and service?

 Your initial post should be at least 250 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references. Respond to at least two of your classmates’ posts by Day 7.

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