Paper 4 Marketing strategy and consumer behavior

profileJai91


Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc.  write a minimum of 7 pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies. 

Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.

  • Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)
  • Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020 )

Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in the U.S.)

How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z  in different cultures?

Please make sure provide a brief comparison between Generational value to the Hofstede cultural dimension 



Note*** This paper should be done APA 7 format, for references check the APA format 6 vs 7 is attached in the attachment

  • 10 months ago
  • 30
Answer(1)

Purchase the answer to view it

blurred-text
NOT RATED
  • attachment
    DifferentGenerations.Revisedandedited.docx
  • attachment
    Genera.pdf
  • attachment
    DifferentGenerations.edited-1.docx