OE-7
After reading the article “Adding Value in Nike’s Production Line” and watching the "Behind Nike Flyprint and Zoom Series - Next Level Innovation,"research your favorite brand of shoes (Nike, Adidas, Reebok, Puma, New Balance, etc) and answer the following questions: Has the company experienced decreased or increased cost attributed to computerization? Were variable cost increased or decreased? Were fixed cost increased or decreased.
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Nike has experienced decreased costs due to the advent of computerization in its production line. This has made the shoes' design very easy and cost-effective as a simulation can be made before the shoe is put into production. This has also enabled the company to be more innovative as it comes up with new shoe designs at a very rapid pace contributing to the brand perception.