Scenario Women on the Go start-up company is explained below. (Note that this description is basic, and you will need to be creative and develop the business idea/model for the scenario.)
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.
This assignment submission should consist of the items listed below.
Provide a segmentation and target market analysis.
In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations.
Include a competitive and industry analysis.
This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5–10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan.
Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2–3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis. Reference the SWOT analysis explanation in the Unit I Lesson for additional insight on how to compile this analysis.
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
- Megan Tillman
- Paula Hog
- Prof. Moses Geek
- Rima Makenzie
- USH soluTions
- The quA+lity
- Brainy Brian
- Catherine Owens
- Zeek the Geek
- Epic Writer Phd
- Rey writer
- guru answers
- prof avril
- work solutions
- All Works solver
- Prof. Nicholas
- kim woods
- Young Kim hoods
- prof. Speedstar
- brilliant answers
- Dr shamille Clara
- Wendy Lewis
- phyllis young
- Miss Professor
- PROF washington watson
- Michelle Owens
- Malik Tutor
- Maham Malik
- Prof. Goodluck
- Aliya Malik
- As soon as Possible
- FOR GENIOUS ALERT ONLY!!!
- Leadership paper Teacher Charles only
- 8 full pages - good quality only - Due Sunday Noon
- Analysis of Wrongdoing
- Achieving The Business Goal*****Already A++ Rated Tutorial*****Use as Guide Paper*****
- indian note
- English Essay Help
- Essay about ad colds are worsier when lonely
Identify a brand in your cabinet or pantry. Do you believe this brand will have a finite lifespan or one that lasts forever? Support your reasoning.
Your journal entry must be at least 200 …
Marketing Plan: Part II
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed
in the Unit II assignment. (Note: You will …