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 For a Disney Event: 


In this assignment, you are required to write a media advisory to cover an event, a new product launch, or a press conference (any types of events) of the brand you selected. The media advisory MUST include the following components: letterhead, contact information, headline, dateline, lead paragraph, body of the context, and boilerplate.

You will be graded on the following issues

  • AP Style
  • The news values of your press release
  • Format (please following the template on the second page)
  • Grammar
  • The quality of the headline and lead
  • Clarity

This assignment is worth 50pts/1000pts

Note: 25-point penalty will be applied if you don’t follow the template.

[Letterhead]

Media Advisory

[Date] Contact Information:

FOR IMMEDIATE RELEASE [Name, Title]

[Phone]

[Email]

[Headline]

[Subheadline]

[DATELINE] - [Brief lead that introduces the news you’re announcing. You don’t have to use all the elements listed below. Choose the ones that make the most sense.]

Who:

What:

When:

Where:

Why (if necessary):

How:

[Additional information – include information about interview opportunities, photos/videos opportunities, product test opportunities, etc.]

[Boilerplate - set off in style from the rest of the piece – either using italics or an “About Blah Blah Blah Organization” bold heading above the paragraph]

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(If your release goes onto the second page, include “-more-” at the bottom of the first page, and put the triple pound signs at the end of the release.)

    • 2 years ago
    • 10
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