Marketing U.S. Products Abroad

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Overview:

In this assignment, you will explore the international marketing of a U.S. restaurant. You will explain how the company addressed the socioculture, political, legal, and ethical challenges in any of the countries in which it operates.

Instructions:

 Choose a favorite restaurant that operates internationally. McDonald’s, Subway, Dunkin’ Donuts, Kentucky Fried Chicken, IHOP, or Applebee’s all operate in multiple countries or you can choose a different restaurant that you know operates outside of the U.S.

 Referencing any non-U.S. country in which the company operates, explain the challenges that the company faced in the areas below. For example, if you chose McDonald’s, you can address sociocultural challenges they faced in India and political challenges they faced in Russia; the countries can be different while the company remains the same.

o Socioculture

 Regional tastes affecting the menu. Include a link or image of the menu

reflecting how the company addressed the local tastes of the region.

 Cultural etiquette, customs, and protocols

o Political

 Local, regional, or national political considerations

o Legal

 Laws or legal customs different from those in the U.S.

o Ethical

 Environmental issues

 Safety standards

 Workplace conditions and policies

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