Marketing Managment _Research_Service Marketing

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 Individually, students will read 6 journal /academically reviewed research articles that pertain to marketing a service (as opposed to a product).  Students will then write a 6 page report synthesizing those 6 articles.

ABSOLUTELY NO INTERNET ARTICLES OR OTHER NON-JOURNAL ARTICLES SHOULD BE USED FOR THIS ASSIGNMENT

Please note the following criteria from the syllabus regarding assignment submissions:


3.  Typewritten in size 12 font and professional style

4.  Double-spaced

5.  Professional in appearance

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      ServiceMarketing.docx