Market Segmentation, Targeting, and PositioningBabalola1
This chapter, we focus on market segmentation and market opportunities.
For this discussion, I want you to identify one of your OWN favorite example of marketing segmentation. DO NOT USE MY EXAMPLES OR YOUR CLASSMATE'S EXAMPLE.
Your discussion should include the following information:
1. market segments that were developed for the brand
2. method or bases for this market segmentation
3.what segment was selected for targeting
4. what targeting method was used (differentiated or concentrated)
5.Do you think the marketing segmentation, targeting, positioning effective? Why?
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