M2 Assignment 1: Culture and Positioning

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Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two non-cultural reasons for the difference in positioning. All references in APA format.

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      MarketingofProductsintheU.S.doc