Kylie jenner and kylie cosmetics brand strategy
loriiiihoxhaI have attached requirements for the assignment and also I have attached my work up until now. Below you can find a proposed structure
- Background (tv showss social media following, twitter, youtube)
- Target audience
- Her effect on different target audience
- Lifestyle and perfect life
- Consumer segmentation (main bases of segmentation)
- Demographics
- Psychographics
- Behavioral
- Target audience
- Soft power, virals, selling power of products
- Snapchat
- Life as a business
- Rise and shine
- Lip filler
- Kylie lip kit & Kylie cosmetics
- (halo effect)
- (brand element choice criteria)
- (create culminate model)
- (brand personality and brand identity)
- (the brand system)
- (perimeters of brand extensions)
- (consumer behavior find on slides)
- Marketing
- Buzz
- Scarcity
- collaborations
- Kylie skin (line extension)
- Effectiveness of her branding
- Valuation
- Actually purchased for 600M
- Brand equity
- Valuation
- 4 years ago
- 300
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