Introduction to Relational Database technologies, and their support of corporate strategy




Chapter 2, Corporate Strategy and its impact on IS&T


Research the use of relational databases in social media marketing by using these resources. Compile these resources into a three page, APA formatted commentary, which answer the elements in part ©, below. (Bibliography included)

a.Hoffman, Fodor. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review. Fall 2010. Get access to it through the link here, How Relational Databases Work. link

c.Comment upon a recent social media campaign which you have experienced, personally. 

  1. What was the subject of the campaign, and by whom? 
  2. What venue did the campaign use (instagram, facebook, google ads, etc)
  3. What language, messaging, or other communication techniques did it use? Why, do you believe, did this marketing communication arrive in your online experience, or be shown to you? 
  4. What data did it attempt to collect from you? 
  5. What actions did it prompt you to take, or how did it try to compel you to act, in relation to the brand? 
  6. How impactful was the campaign, in compelling you, as a consumer, to act? 
  7. Did the marketer learn more about the demographic it targeted? If so, how, or why not? 
  8. Assume the campaign targeted several groups, and how did it spur them to respond. How did it measure its impact? 
  9. Did you observe any advertising technology, used by the campaign? What tools did the campaign appear to use, to analyze the viewer? 
  10. Research the concept of relational database schema. What would the database schema look like, for this project? 

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