I need a response to 3 people in this wk 4 discussion for my Marketing in a Global Environment

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 Vanessa, I like the way you have broadly described Netflix and how it overall compares with Amazon Prime.  What I would like to see more of is a deeper dive into the specifics of what has made Netflix successful and how they will use that success to propel it forward into the future.  The same should be done with Amazon Prime.  Both streaming services started off humbly as digital platforms rebroadcasting licensed, previously aired or distributed content.  “Friends” and “The Office” were two popular examples on Netflix.   

Originally, Netflix began as a DVD programming shipper to its customers until broadband streaming reached enough homes to warrant ramping up the streaming service. 

It wasn’t until Netflix invested in creating its own programming beginning with “House of Cards” that it saw the potential bonanza for owning its own programming.  Since then, Netflix has strategically changed its focus from rebroadcasting programming it licenses to focusing more on original programming it produces, owns, and controls. 

Amazon Prime is also following a similar game plan and has ramped up its original development and production capabilities in order to also create programming that it, too, will own and control. 

Both firms have amassed sizable war chests to develop and purchase the rights to screenplays, plays, stories, and other material in order to turn them in to their own programming. 

The Netflix of today is much different than its original former self.  With that in mind, what kinds of programming is it investing in?  How are its audiences segmented and how does that affect the ties and number of properties it seeks to develop?  Does this acquisition, development, production and exhibition model have any similarities to the old Hollywood studio system? 

Is Amazon Prime following the same strategies and planning to compete head to head in a winner take all competitive battle with Netflix?  If not, what is their strategy?  Who do you think will win? 


2nd Response

 Hamzah Zabarah RE: Week 4 DiscussionCOLLAPSE

Hi Dr. Crispin and classmates,

For my marketing campaign I had switched to Tamu Chocolate and its varying flavors, packaging, natural taste, and its simplest way to show affection. The chocolate competitors are all over the world with all the different types, brands, and styles. One chocolate company that I believe stands out as a strong competitor to Tamu Chocolate is Galaxy. Galaxy is well known candy bars overseas with its rich flavors and their countless brands. As much as the word to mouth method works in their benefit they also promote differently from all other companies as they collaborate with Rainforest Alliance which can be identified via a seal on all their packages with a symbol of a little frog (Galaxy, 1). They also promote their product for being healthy via the different types of treats that can provide that balanced and healthy lifestyle we all look for. I personally believe their methods are super effective, who doesn’t want to stay healthy but still have or enjoy that delicious taste of chocolate? Who doesn’t like to be part of a program that helps farmers, the environment, and the rights and welfare of workers and generations to come “which is what the Rainforest Alliance Certifications means” (Galaxy, 1).

With today’s digital technology we can utilize a lot of platforms and apps to help marketing the chocolate. The two digital channels I would consider are SNAP & Facebook. Those two channels are perfect to focus on the target audience the company/product is going for with middle aged adults and children. With almost everyone on Facebook we’ll be able to reach the middle aged clients and that way this channel will get the most views (JWMI518, 2) and stand out as much as possible by marketing ads of the natural Caribbean cocoa butter blend milk and the rich taste of it brings. For children will work with schools directly to include our chocolates in their lunch menus by highlighting the values and the health aspect of our chocolate compared to the others as we offer low sugars and managed calories products. All marketing ads and commercials will share the same story/message of “Sweet, Crunchy taste that leaves you logging for more”.

References:

  1. Galaxy. Our Alliance with the Rainforest. https://www.galaxychocolate.co.uk/
  2. JWMI518. Week 4 Material. Fryer. Marketing through Coronavirus https://blackboard.strayer.edu/webapps/blackboard/content/listContent.jsp?course_id=_277796_1&content_id=_32415389_1&mode=reset

3rd response


 Blake Fiore RE: Week 4 DiscussionCOLLAPSE

Hello Dr. Crispin and classmates,

One competitor that my company has is Verizon.  They offer many similar services to the ones we already offer and have a fair market share in our country.  For my assignment I decided to write about a new type of wireless service that can be offered to most of our market and provide superior service to our customers.  Our competitors utilized television radio and Internet to promote their products and services as they we however I do not believe it is as effective because we have more subscribers and in the past they have used false advertisements and lost litigation which the public is aware of.  The example I can use for the advertisement was the map of the country which showed how they had better coverage through the shading of the map.  This turn out to be false and once it got out, they had to discontinue the false advertising campaign.

One of the most successful digital channels available its social media.  You can put out multiple messages on many platforms and reach millions of potential customers.  I also feel that advertising campaigns on digital television platforms is effective as well.  Putting out commercials and advertisements on Netflix, HBO Max, Hulu, and Amazon prime would yield benefits if such a deal could be worked out.

We could create a story regarding the ease and user friendliness our wireless service that could be an all in one answer to your Internet, television, and security needs.  The story could entail a family with multiple needs of stable service that exceeds expectations regarding speed and reliability.  The advertisement can show either a customer self-install or one of our service professionals assisting to get everything up and running.  The advertisement could highlight some of the way’s customers would benefit from the service and violate that no one else can give this type of service to them.

References

WI518, 2020. Week 4. Lecture One. The Transition to Digital Marketing

JWI518, 2020. Week 4. EOP Video. Garey Vaynerchuk


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