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Research post topic and submit 260 word post on the given topic, indicate at least one source or reference in your original post. This assignment is to be scholarly; it is not enough for you to simply post your article and add cursory reviews. CITED REFERENCES ARE REQUIRED. Also post a reply to given post,  include at least 140 words. In reply post, do not  say, good job, way to go, etc. Your reply should reflect an understanding of the situation and the reading materials.

Post Topic:

How would one define business intelligence (BI)? Identify and briefly discuss a real-world application of BI.

Reply to following post with at least 140 words and at least 1 cited reference, do not  say, good job, way to go, etc. Your reply should reflect an understanding of the situation and the reading materials.

Post 1:

Business Inteligence

Business Intelligence simply means to deliver the relevant information to the right people on right time to take better decision faster. To do this Business Intelligence needs data methods to collect and structure data and convert into useful information for decision making. The best running model of Business Intelligence is Wal-Mart. When you enter the Wal-Mart to purchase the grocery, you were looking for specific item such as milk, bread, eggs and more. You don’t need anyone else to help. Wal-Mart designs various aisles for all different products and organized various sign for all the products according to it. So now without any employee helps anyone and everyone can find their suitable item in different aisles. Wal-Mart also made various department for various product like bakery items has different department also the fresh vegetables are in separate aisle in proper department which is very convenient for people to buy and navigate things in Wal-Mart. Also the billing counters are labeled perfectly for convenience of buyers. But best part of Business Intelligence is Wal-Mart prepaid or postpaid card provided to customer. With the card customer is given a unique account number which is stored in Wal-Mart database. With the help of the card transaction Wal-Mart finds out the buying pattern of the customer. Like what products customer buys, how frequently he buys. This all database helps Wal-Mart to understand the buying preference of an individual. Business Intelligence is all about collect the messy information and turns it into the accessible data which can be navigated easily without the relying on others. Business Intelligence provides anytime access to data which is very helpful in decision making and also identifies the new opportunities of business growth (Sherif, A. 2016).


Sherif, A. (2016). Practical Business Intelligence. Birmingham: Packt Publishing.  Retrieved from

    • Posted: 9 months ago
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