HCS 412 Health Promotion Planning & Evaluation WK4-A



Community Mobilization

Review at least three of the following videos that share stories of communities that have mobilized to make change:

Select one of the above stories to use as the basis for this  assignment (you are encouraged to use the same one you chose for this  week’s discussion). For this assignment, you will map the community’s  needs and assets, determine how they proceeded through the community  organizing process, and consider how you could work with the community  to continue the momentum to make change. You may choose to do this assignment as a written paper or as a screencast presentation. In either a five to seven page written paper or an approximately 10 minute presentation:

  • Analyze the needs and assets of the community. You are encouraged to  locate additional resources that describe the community to help you  fully “paint a picture” of it.
  • Create a community needs map and a community assets map (two  separate maps). Use this week’s readings and the textbook (specifically,  Figures 9.3 and 9.4 in the textbook and the McKnight & Kretzmann (Links to an external site.) article) to help guide you.
  • Interpret the community needs map and community assets map. Questions to consider: 
    • What is included on each map and why did you include it?
    • What particular strengths and challenges does the community have?
    • What appears to be the most critical health issues the community is facing?
    • Which strengths could be leveraged to work on critical health issues?
  • Compare and contrast the community’s mobilization efforts to Figure  9.2 in your course text, which provides a summary of the steps involved  in community organizing and building. Questions to consider: 
    • What did the community’s mobilization efforts entail?
    • What did the community do (or perhaps not do) in relation to each step?
  • Based on the community’s work so far and the maps you created,  assess how your work with the community could proceed. Questions to  consider: 
    • What health issues could most effectively be addressed?
    • How could the community apply the needs and assets maps?
    • Where should the community go from here?
    • How should you (in your role as a representative from the health  department) be involved in the community’s future mobilization efforts?


Required Text

  1. McKenzie, J. F., Neiger, B. L., & Thackeray, R.  (2017).  Planning, implementing, & evaluating health promotion programs: A primer (7th ed.). 
Answers 1

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