External analysis: McDonald's

profileYunqian Zhang

External analysis of McDonald's, including threat of buyer from porter's Five Forces analysis, and  global segment from Environmental Trends. Don't focus how they affect McDonald's but the industry (fast food market) as a whole.

about global segment you can talk about:

    Important International Political Events

—Increasing Global Trade

—Trade Agreements

1 page for threat of buyer, and 1 page for global analysis, totally 2 pages.

double-spaced pages. ALL material that is not general/public knowledge information should be cited at the end of every sentence.  If you are in doubt as to whether something is general/public knowledge, cite it.  APA citation style is preferred, but alternate styles will be accepted if requested prior to class.

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