Event SWOT Analysis

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Assignment Overview:

Major sporting events are either hosted by the same organization/facility, in the same location each year, or they rotate and are hosted by a different organization/facility, in a different location each year.

Creating a SWOT analysis is a critical step in the event planning process, whether the event stays in one place, or changes location. It is important for an event planner to analyze all aspects of the event in order to ensure that everything goes as planned, and the best event possible is put together.

For this assignment, pick an event that stays in one place and another event that changes locations. Provide a brief introduction/synopsis of each event (one paragraph each). Then create a separate SWOT analysis for each event. Finally provide a comparison of the two events focusing on the differences which an event planner has to pay attention to when planning these events.

Paper Details:

  • Paper should be two-to-three pages double-spaced in length utilizing proper APA style, with a cover page and reference page listing all sources.
  • The assignment should be submitted as a Word document by the end of Week Four.
  • You can include any documents of interest in an appendix
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