Evaluating a Corporate-Societal Relationship

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The current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. In this assignment, you will be researching the Fortune 500 company NIKE 

Instructions 

Write a 4–5 page evaluation of your chosen company’s performance with respect to its stated values. Do the following: 

Summarize the company’s primary products and or services. 

Suggest three ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for your response. 

Describe two critical factors in the organization’s external environment that can affect its success. Support your assertions. 

Assess the company’s biggest success or missed opportunity to respond to a recent or current social issue. How did it impact company performance? 

The specific course learning outcome associated with this assignment is: 

• Evaluate the relationship between a business and society based on external environmental factors, stakeholders, and corporate social responsibility issues. 

*Integrate at least two supporting resources  


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