essay
meimeijiejieMy #compstrat cadres: Consider this shallow evidence gleaned during earliest stages of catastrophic market collapse. The connection between human need & what we're flogging loses almost all meaning & value. How will this change our work on the other side? https://www.marketingweek.com/marketers-delay-campaigns-coronavirus-fears-escalate/
Tweet provocation 2
My #compstrat cadres- Part2 input to next week's debate as oldskool wag comes so close to bright advice re marketing during covid. But his big idea fails: more/different paid media brand advertising. Bring a better big idea 2class for ur project brand. #hw https://www.marketingweek.com/mark-ritson-marketing-covid-19/
- - - - - - - - - - - - -
I hope you all are remaining safe and healthy. Please let me know if there's anything I or the school can do.
Re this written POV assignment --- consider both articles and my provocations for each. Think about ways your project brand ( Lyft) might do value marketing in these coming weeks and months - ways which lean much more heavily on some of the historic and current examples Ritson notes (e.g. Marks & Spencer in WWII and LVMH today) and less on Ritson's cop-out suggestion at the end of his piece - more paid media supported brand advertising. This is your chance to hone your strategically creative chops. ~500 words is fine.
- 4 years ago
- 12
Purchase the answer to view it
- MarkertCollapse..docx
- BSHS 441 Week 4 Learning Team Assignment Interview With a Social Services Lobbyist
- BIS 155 Week 4 iLab (Create Address Labels 1,2,3) Discussion and Quiz
- NURA 4010 WK3 APPLICATION
- Dq 1-2
- Bond
- MGT500 Week 3 Assignment 1: Starbucks’ Strategy
- Recruitment and Selection Process for a Police Officer
- history assisgnment
- Complete 2014 federal income tax for
- HW in statistics and probability for bioscience