DUE TODAY: To create an ad for a product sold in drugstores that cures or alleviates a condition that most people find uncomfortable talking about, such as hemorrhoids, diarrhea, abdominal gas, or any other touchy subject.

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Task: Create an 8 ½ x 11-inch print ad for a product sold in drugstores that cures or alleviates a condition most people find uncomfortable talking about incorporating a visual metaphor to communicate indirectly and symbolically.

  • Solution is a print ad for a product sold in drugstores ONLY. No solutions for other types of products or services are allowed.
  • Solution consists of a VISUAL (not verbal) metaphor.
  • Metaphorical solution is TOTALLY DIFFERENT from the condition or product being expressed, yet shares one or more CHARACTERISTICS IN COMMON. Must be a non-human image to symbolize the condition or product. Avoids the happy face and sad face icons, as well as the no symbol.
  • Avoids a direct and/or vulgar message. Avoids showing toilets or someone sitting on a toilet. Avoids showing the human body or any of its parts.
  • Avoids a before-and-after composition; instead, composition consists of a single, strong image.
  • Contains a small product shot and short tagline. Resembles a professional print ad in a magazine.
  • Assignment is submitted as a .JPG or .PDF
    • 16 days ago
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