Discussion questions
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- Identify a type of business you would like to own. You determine that you do not need external financing for your business. Discuss why you should write a business plan and select one element in the plan that you think will be the most difficult for you. Next, identify three techniques you can use to overcome the challenges. Justify your selection of these techniques.
- Using the Internet or Strayer databases, find three examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
- Using the Internet or Strayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three objectives this strategy seeks to achieve.
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