Discussion Board #6

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Submit a minimum of 150-word answer for EACH of the following questions :

  1. Explain the process of market segmentation and why it’s important for a firm to select a specific target market.


  1. What is the biggest mistake that people make when selecting a target market?


  1. Explain why it’s important to collect competitive intelligence, and describe some of the techniques that are used to collect it.
    • 15 days ago
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