Discussion Board

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Submit a minimum of 100-word answer for each of the following questions :

  1. What is an executive summary?
  2. Why is it often called the most important part of a business plan?
  3. What is the purpose of a mission statement?
  4. Why is it important to include a mission statement in a business plan?
  5. Write a mission statement for ZUCA (www.zuca.com (Links to an external site.) ), the backpack (and suitcase) on wheels company mentioned in several chapters of this book.
    • How can this statement help define the path that ZUCA takes and act as the company’s financial and moral compass?  
    • 23 days ago
    • 4
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