Discussion Board

Submit a minimum of 100-word answer for each of the following questions :

1. What is an executive summary?
2. Why is it often called the most important part of a business plan?
3. What is the purpose of a mission statement?
4. Why is it important to include a mission statement in a business plan?
5. Write a mission statement for ZUCA (www.zuca.com (Links to an external site.) ), the backpack (and suitcase) on wheels company mentioned in several chapters of this book.
   • How can this statement help define the path that ZUCA takes and act as the company’s financial and moral compass?